Born Electric
Born Electric
Born Electric
Overview
The safest car in Volvo’s history.
The Volvo EX90 marked a new era for Volvo Cars. Thanks to its Safe Space technology, the car forms an invisible shield of safety around its occupants and delivers Volvo’s most comprehensive level of standard safety ever. But the EX90 isn’t just Volvo’s safest car to date, it’s also their most intelligent. The EX90 understands, guides, and evolves with its driver. Not only making them be safe, but feel safe. Just like a friend.
My contribution
Media Relations
Content Creation
Experiential Planning
Earned Editorials
Travel & Logistics Planning
Year
2023
Overview
The safest car in Volvo’s history.
The Volvo EX90 marked a new era for Volvo Cars. Thanks to its Safe Space technology, the car forms an invisible shield of safety around its occupants and delivers Volvo’s most comprehensive level of standard safety ever. But the EX90 isn’t just Volvo’s safest car to date, it’s also their most intelligent. The EX90 understands, guides, and evolves with its driver. Not only making them be safe, but feel safe. Just like a friend.
My contribution
Media Relations
Content Creation
Experiential Planning
Earned Editorials
Travel & Logistics Planning
Year
2023
Overview
The safest car in Volvo’s history.
The Volvo EX90 marked a new era for Volvo Cars. Thanks to its Safe Space technology, the car forms an invisible shield of safety around its occupants and delivers Volvo’s most comprehensive level of standard safety ever. But the EX90 isn’t just Volvo’s safest car to date, it’s also their most intelligent. The EX90 understands, guides, and evolves with its driver. Not only making them be safe, but feel safe. Just like a friend.
My contribution
Media Relations
Content Creation
Experiential Planning
Earned Editorials
Travel & Logistics Planning
Year
2023
The Goal
Generate positive media and brand awareness surrounding the introduction of Volvo's flagship fully-electric SUV. With a long lead time to rubber meeting road, keep purchase interest at an all-time high to encourage deposit retention, until market release.
The Idea
Translate the EX90’s human-centric technology into a warm, friendly personality, and invite Canadian media to get to know it better.
First to showcase the new flagship SUV was an event set in central Stockholm, Sweden. Welcoming visitors to a venue glowing with light, growing stronger as they moved closer to the car and guiding them to the interior where they could step into a sensorial journey and learn about its innovative features.
This was followed by a Canadian market tour, where a technically functional vehicle was brought to Canadian media and depositors for an intimate and personal introduction. Using first-person simple language, the car spoke to viewers in a way that can be read both as a description of one of the features, or as something a friend would say to another, emphasizing the EX90’s warm personality and humanizing its technology.
The Execution
Playing on the simplicity, functionality, and minimalism of the vehicles design, media were provided unfiltered access to the vehicle in full. In an industry where every car manufacturer does everything they can to get noticed, Volvo simply showed the car’s ability to notice the world.
The Goal
Generate positive media and brand awareness surrounding the introduction of Volvo's flagship fully-electric SUV. With a long lead time to rubber meeting road, keep purchase interest at an all-time high to encourage deposit retention, until market release.
The Idea
Translate the EX90’s human-centric technology into a warm, friendly personality, and invite Canadian media to get to know it better.
First to showcase the new flagship SUV was an event set in central Stockholm, Sweden. Welcoming visitors to a venue glowing with light, growing stronger as they moved closer to the car and guiding them to the interior where they could step into a sensorial journey and learn about its innovative features.
This was followed by a Canadian market tour, where a technically functional vehicle was brought to Canadian media and depositors for an intimate and personal introduction. Using first-person simple language, the car spoke to viewers in a way that can be read both as a description of one of the features, or as something a friend would say to another, emphasizing the EX90’s warm personality and humanizing its technology.
The Execution
Playing on the simplicity, functionality, and minimalism of the vehicles design, media were provided unfiltered access to the vehicle in full. In an industry where every car manufacturer does everything they can to get noticed, Volvo simply showed the car’s ability to notice the world.
The Goal
Generate positive media and brand awareness surrounding the introduction of Volvo's flagship fully-electric SUV. With a long lead time to rubber meeting road, keep purchase interest at an all-time high to encourage deposit retention, until market release.
The Idea
Translate the EX90’s human-centric technology into a warm, friendly personality, and invite Canadian media to get to know it better.
First to showcase the new flagship SUV was an event set in central Stockholm, Sweden. Welcoming visitors to a venue glowing with light, growing stronger as they moved closer to the car and guiding them to the interior where they could step into a sensorial journey and learn about its innovative features.
This was followed by a Canadian market tour, where a technically functional vehicle was brought to Canadian media and depositors for an intimate and personal introduction. Using first-person simple language, the car spoke to viewers in a way that can be read both as a description of one of the features, or as something a friend would say to another, emphasizing the EX90’s warm personality and humanizing its technology.
The Execution
Playing on the simplicity, functionality, and minimalism of the vehicles design, media were provided unfiltered access to the vehicle in full. In an industry where every car manufacturer does everything they can to get noticed, Volvo simply showed the car’s ability to notice the world.
Outcome
The reveal of the EX90 marked Volvo cars most impactful launch to date, reinstating Volvo as safety pioneers as they step into a whole new era. The EX90 in Canada was visited by media nationwide, and thousands of locals and tourists over three weeks, and the campaign was seen by millions around the world and inspired a record number of engagements with Volvo channels.
Outcome
The reveal of the EX90 marked Volvo cars most impactful launch to date, reinstating Volvo as safety pioneers as they step into a whole new era. The EX90 in Canada was visited by media nationwide, and thousands of locals and tourists over three weeks, and the campaign was seen by millions around the world and inspired a record number of engagements with Volvo channels.
Outcome
The reveal of the EX90 marked Volvo cars most impactful launch to date, reinstating Volvo as safety pioneers as they step into a whole new era. The EX90 in Canada was visited by media nationwide, and thousands of locals and tourists over three weeks, and the campaign was seen by millions around the world and inspired a record number of engagements with Volvo channels.