Conscious Design
Conscious Design
Conscious Design
Overview
As the impact of our consumption on the environment becomes increasingly visible, a generation of future-facing businesses, designers and organizations are adopting considered, long-term, sustainable and circular approaches to design.
Before this future can be fully realized, a new material world is first required. At present, many materials in use consist of virgin or fossil-based synthetic fibres, requiring water- or chemically intensive processes, or derived from sources that may not prioritize animal welfare.
My contribution
Communications Strategy
User & Audience research
Branding
Earned Editorials
Year
23' 24'
Overview
As the impact of our consumption on the environment becomes increasingly visible, a generation of future-facing businesses, designers and organizations are adopting considered, long-term, sustainable and circular approaches to design.
Before this future can be fully realized, a new material world is first required. At present, many materials in use consist of virgin or fossil-based synthetic fibres, requiring water- or chemically intensive processes, or derived from sources that may not prioritize animal welfare.
My contribution
Communications Strategy
User & Audience research
Branding
Earned Editorials
Year
23' 24'
Overview
As the impact of our consumption on the environment becomes increasingly visible, a generation of future-facing businesses, designers and organizations are adopting considered, long-term, sustainable and circular approaches to design.
Before this future can be fully realized, a new material world is first required. At present, many materials in use consist of virgin or fossil-based synthetic fibres, requiring water- or chemically intensive processes, or derived from sources that may not prioritize animal welfare.
My contribution
Communications Strategy
User & Audience research
Branding
Earned Editorials
Year
23' 24'
Why?
As part of its ambitions to go completely leather-free, Volvo Cars is working actively to find high-quality and sustainable sources for many materials currently used in the wider car industry.
By 2025, the company is aiming for 25% of the material in new Volvo cars to consist of recycled and bio-based content, as part of its ambition to be a fully circular business by 2040.
Instead of leather interior options, Volvo Cars will offer its customers alternatives such as high-quality sustainable materials made from bio-based and recycled sources.
For example, Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry – setting a new standard for premium interior design. This material will make its debut in the next generation of Volvo models.
Volvo Cars will also continue to offer wool blend options from suppliers that are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.
Why?
As part of its ambitions to go completely leather-free, Volvo Cars is working actively to find high-quality and sustainable sources for many materials currently used in the wider car industry.
By 2025, the company is aiming for 25% of the material in new Volvo cars to consist of recycled and bio-based content, as part of its ambition to be a fully circular business by 2040.
Instead of leather interior options, Volvo Cars will offer its customers alternatives such as high-quality sustainable materials made from bio-based and recycled sources.
For example, Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry – setting a new standard for premium interior design. This material will make its debut in the next generation of Volvo models.
Volvo Cars will also continue to offer wool blend options from suppliers that are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.
Why?
As part of its ambitions to go completely leather-free, Volvo Cars is working actively to find high-quality and sustainable sources for many materials currently used in the wider car industry.
By 2025, the company is aiming for 25% of the material in new Volvo cars to consist of recycled and bio-based content, as part of its ambition to be a fully circular business by 2040.
Instead of leather interior options, Volvo Cars will offer its customers alternatives such as high-quality sustainable materials made from bio-based and recycled sources.
For example, Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry – setting a new standard for premium interior design. This material will make its debut in the next generation of Volvo models.
Volvo Cars will also continue to offer wool blend options from suppliers that are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.
Outcome
To explore the feasibility of 'sustainable design' it was necessary to start a broader discussion around the rise of conscious design in its new material world.
Through a series of earned articles, in partnership with style and fashion related outlets, we examine:
• How a holistic understanding of ethical issues, a trust deficit between consumers and brands, a renewed appreciation of nature and the merging of luxury and sustainability are converging to bring us into an era of conscious design
• A renewed appreciation for natural materials elevated by their timelessness and superpower properties
• How new value and prestige will be attributed to discarded materials that are transformed into not just something new, but something better
• The rise of positive-impact materials capable of restoring biodiversity and regenerating the environment
• The new wave of experimental innovations harnessing previously untapped resources and pushing the possibilities of what materials can do
• How the eco-systems behind the production and manufacture of materials will be transformed to embrace circularity, regeneration, transparency and collaboration
Outcome
To explore the feasibility of 'sustainable design' it was necessary to start a broader discussion around the rise of conscious design in its new material world.
Through a series of earned articles, in partnership with style and fashion related outlets, we examine:
• How a holistic understanding of ethical issues, a trust deficit between consumers and brands, a renewed appreciation of nature and the merging of luxury and sustainability are converging to bring us into an era of conscious design
• A renewed appreciation for natural materials elevated by their timelessness and superpower properties
• How new value and prestige will be attributed to discarded materials that are transformed into not just something new, but something better
• The rise of positive-impact materials capable of restoring biodiversity and regenerating the environment
• The new wave of experimental innovations harnessing previously untapped resources and pushing the possibilities of what materials can do
• How the eco-systems behind the production and manufacture of materials will be transformed to embrace circularity, regeneration, transparency and collaboration
Outcome
To explore the feasibility of 'sustainable design' it was necessary to start a broader discussion around the rise of conscious design in its new material world.
Through a series of earned articles, in partnership with style and fashion related outlets, we examine:
• How a holistic understanding of ethical issues, a trust deficit between consumers and brands, a renewed appreciation of nature and the merging of luxury and sustainability are converging to bring us into an era of conscious design
• A renewed appreciation for natural materials elevated by their timelessness and superpower properties
• How new value and prestige will be attributed to discarded materials that are transformed into not just something new, but something better
• The rise of positive-impact materials capable of restoring biodiversity and regenerating the environment
• The new wave of experimental innovations harnessing previously untapped resources and pushing the possibilities of what materials can do
• How the eco-systems behind the production and manufacture of materials will be transformed to embrace circularity, regeneration, transparency and collaboration