Lucas Dias Public Relations Communications
Lucas Dias Public Relations Communications
Lucas Dias Public Relations Communications
Senior Public Relations and Communications Strategist with over 10 years of experience. Based in Toronto. Available for remote-friendly or on-site freelance work from May.
Most recently at Sweden’s fastest transformer, Volvo. Previously, at Mercedes-Benz — the inventor of the automobile. Before that, BMW and Target.
Senior Public Relations and Communications Strategist with over 10 years of experience. Based in Toronto. Available for remote-friendly or on-site freelance work from May.
Most recently at Sweden’s fastest transformer, Volvo. Previously, at Mercedes-Benz — the inventor of the automobile. Before that, BMW and Target.
Senior Public Relations and Communications Strategist with over 10 years of experience. Based in Toronto. Available for remote-friendly or on-site freelance work from May.
Most recently at Sweden’s fastest transformer, Volvo. Previously, at Mercedes-Benz — the inventor of the automobile. Before that, BMW and Target.
Content
Some of the high-reach pieces of earned content I've pitched over the years.
2025 Volvo EX30 | Fastest & Smallest Luxury SUV?
12 Oct 2023
·
8
min watch
Dont Buy a Tesla... Buy This Instead
5 Apr 2022
·
14
min watch
The Best Sound System... PERIOD - Volvo S90 Recharge
30 Jan 2023
·
15
min watch
BOUNCING MAYBACH! 2021 Mercedes-Maybach GLS 600 Review
13 May 2021
·
20
min watch
Mercedes-Benz GLE Review - It Bounces, Like A Lowrider
1 Oct 2019
·
19
min watch
2024 Volvo EX90 | Bubble Wrapped Bespoke SUV
22 Jun 2023
·
12
min watch
Content
Some of the high-reach pieces of earned content I've pitched over the years.
2025 Volvo EX30 | Fastest & Smallest Luxury SUV?
12 Oct 2023
·
8
min watch
Dont Buy a Tesla... Buy This Instead
5 Apr 2022
·
14
min watch
The Best Sound System... PERIOD - Volvo S90 Recharge
30 Jan 2023
·
15
min watch
BOUNCING MAYBACH! 2021 Mercedes-Maybach GLS 600 Review
13 May 2021
·
20
min watch
Mercedes-Benz GLE Review - It Bounces, Like A Lowrider
1 Oct 2019
·
19
min watch
2024 Volvo EX90 | Bubble Wrapped Bespoke SUV
22 Jun 2023
·
12
min watch
Content
Some of the high-reach pieces of earned content I've pitched over the years.
2025 Volvo EX30 | Fastest & Smallest Luxury SUV?
12 Oct 2023
·
8
min watch
Dont Buy a Tesla... Buy This Instead
5 Apr 2022
·
14
min watch
The Best Sound System... PERIOD - Volvo S90 Recharge
30 Jan 2023
·
15
min watch
BOUNCING MAYBACH! 2021 Mercedes-Maybach GLS 600 Review
13 May 2021
·
20
min watch
Mercedes-Benz GLE Review - It Bounces, Like A Lowrider
1 Oct 2019
·
19
min watch
2024 Volvo EX90 | Bubble Wrapped Bespoke SUV
22 Jun 2023
·
12
min watch
About
I’m Lucas — senior public relations and corporate communications strategist with 10 years of experience.
Working both in-house and with agency partners, I work to connect brands with their audiences in meaningful ways.
Whether through digital, print, or in-person formats, I believe its necessary to shift corporate narratives into relatable dialogue between an organization and its key stakeholders.
I have been extraordinarily lucky to have been associated with organizations that have had an impact across the globe.
I have been fortunate enough to work as a communications partner with some of the world's most iconic and transformative companies within the automotive space.
There, I've led teams that prided ourselves on strategic thinking, creativity, discipline, as well as a healthy dose of humour to grow markets, change minds, and address seemingly insurmountable problems.
Communications is truly a team sport, and I pride myself on fostering deep relationships with media, stakeholders, influencers, and even our critics.
I believe that successful communication is fundamentally built around the impact of the story, the credibility of the storytellers, and the manner & medium in which you approach your audience.
About
I’m Lucas — senior public relations and corporate communications strategist with 10 years of experience.
Working both in-house and with agency partners, I work to connect brands with their audiences in meaningful ways.
Whether through digital, print, or in-person formats, I believe its necessary to shift corporate narratives into relatable dialogue between an organization and its key stakeholders.
I have been extraordinarily lucky to have been associated with organizations that have had an impact across the globe.
I have been fortunate enough to work as a communications partner with some of the world's most iconic and transformative companies within the automotive space.
There, I've led teams that prided ourselves on strategic thinking, creativity, discipline, as well as a healthy dose of humour to grow markets, change minds, and address seemingly insurmountable problems.
Communications is truly a team sport, and I pride myself on fostering deep relationships with media, stakeholders, influencers, and even our critics.
I believe that successful communication is fundamentally built around the impact of the story, the credibility of the storytellers, and the manner & medium in which you approach your audience.
About
I’m Lucas — senior public relations and corporate communications strategist with 10 years of experience.
Working both in-house and with agency partners, I work to connect brands with their audiences in meaningful ways.
Whether through digital, print, or in-person formats, I believe its necessary to shift corporate narratives into relatable dialogue between an organization and its key stakeholders.
I have been extraordinarily lucky to have been associated with organizations that have had an impact across the globe.
I have been fortunate enough to work as a communications partner with some of the world's most iconic and transformative companies within the automotive space.
There, I've led teams that prided ourselves on strategic thinking, creativity, discipline, as well as a healthy dose of humour to grow markets, change minds, and address seemingly insurmountable problems.
Communications is truly a team sport, and I pride myself on fostering deep relationships with media, stakeholders, influencers, and even our critics.
I believe that successful communication is fundamentally built around the impact of the story, the credibility of the storytellers, and the manner & medium in which you approach your audience.
Experience
Volvo Cars Canada Ltd.
Head, Communications
March 2021 ➜ Today
Mercedes-Benz
Product & Technology
Comms Strategist
July 2019 ➜ March 2021
Mercedes-Benz
PX Comms Specialist
November 2016 ➜ June 2019
BMW Group
PR & Communications
January 2014 ➜ October 2016
Experience
Volvo Cars
Head, Communications
March 2021 ➜ Today
Mercedes-Benz
Product & Tech
Comms Strategist
July 2019 ➜ March 2021
Mercedes-Benz
PX Comms Specialist
Nov. 2016 ➜ June 2019
BMW Group
PR & Communications
Jan. 2014 ➜ October 2016
Experience
Volvo Cars Canada
Head, Communications
March 2021 ➜ Today
Mercedes-Benz
Product & Technology
Comms Strategist
July 2019 ➜ March 2021
Mercedes-Benz
PX Comms Specialist
November 2016 ➜ June 2019
BMW Group
PR & Communications
January 2014 ➜ October 2016
Expertise
Media Relations
Corporate Communications
Content Creation
Influencer Marketing
Product Launch Strategy
Expertise
Media Relations
Corporate Communications
Content Creation
Influencer Marketing
Product Launch Strategy
Expertise
Media Relations
Corporate Communications
Content Creation
Influencer Marketing
Product Launch Strategy
Testimonials
Jodi Lai
Editor-in-Chief, AutoTrader
Lucas is organized, easy to work with, great at listening to feedback, and very cooperative. He also brings a great sense of relatability and humour to his work.
Yuri Tereshyn
The Straight Pipes
Lucas has helped us more than anyone at any other automotive manufacturer by making sure we have access to the latest and greatest Mercedes-Benz vehicles for review and providing great opportunities like filming with the Mercedes-Benz Driving Academy. Of all of the PR departments we currently work with, Lucas best understands new media such as YouTube which has helped us get millions of views with the vehicles he has provided for us.
Andrew McCredie
Journalist. Author. Podcast
I've worked with Lucas on a number of occasions over the past years and have always been struck by not only his professionalism, his organizational skills and his attention to detail, but also by his genuine and very kind character. He is attentive, responsive and just plain old-fashioned smart, so it is always a pleasure to work with him. I look forward to doing more of the same in the future.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
David Booth
Senior Writer, Driving.ca
I worked with Lucas for a number of years while he was the public relations officer at Volvo Canada. He proved eager to solve issues, proactive in anticipating my informational needs and willing to take special requests up the management chain in order to gain his company an advantage. Methinks that's the very definition of public relations. I'd be more than happy to work with Lucas again.
Dani Roche
Forbes 30 under 30
I've known Lucas for a handful of years, and have always been amazed at his attention to detail, knowledge, and enthusiasm for everything he does! He is kind, thorough and collaborative, and he is always thinking outside of the box! I look forward to seeing what adventure awaits him next, and am hopeful we have many more opportunities to work together.
Rob Loschiavo
VP, Pomp & Circumstance
Lucas has a strong grasp on the Canadian media landscape and knows how to effectively develop and execute an innovative communications strategy with clear deliverables and a results-driven approach. Lucas has his finger on the pulse on what's new and trending in the automotive industry which has made him an excellent learning resource for my team. I look forward to continuing to work on exciting, creative, and innovative projects/campaigns with him.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in automotive communications who knows how to create added value for both his employer and fellow employees.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in communications who knows how to create added value for both his employer and fellow employees.
Testimonials
Jodi Lai
Editor-in-Chief, AutoTrader
Lucas is organized, easy to work with, great at listening to feedback, and very cooperative. He also brings a great sense of relatability and humour to his work.
Yuri Tereshyn
The Straight Pipes
Lucas has helped us more than anyone at any other automotive manufacturer by making sure we have access to the latest and greatest Mercedes-Benz vehicles for review and providing great opportunities like filming with the Mercedes-Benz Driving Academy. Of all of the PR departments we currently work with, Lucas best understands new media such as YouTube which has helped us get millions of views with the vehicles he has provided for us.
Andrew McCredie
Journalist. Author. Podcast
I've worked with Lucas on a number of occasions over the past years and have always been struck by not only his professionalism, his organizational skills and his attention to detail, but also by his genuine and very kind character. He is attentive, responsive and just plain old-fashioned smart, so it is always a pleasure to work with him. I look forward to doing more of the same in the future.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
David Booth
Senior Writer, Driving.ca
I worked with Lucas for a number of years while he was the public relations officer at Volvo Canada. He proved eager to solve issues, proactive in anticipating my informational needs and willing to take special requests up the management chain in order to gain his company an advantage. Methinks that's the very definition of public relations. I'd be more than happy to work with Lucas again.
Dani Roche
Forbes 30 under 30
I've known Lucas for a handful of years, and have always been amazed at his attention to detail, knowledge, and enthusiasm for everything he does! He is kind, thorough and collaborative, and he is always thinking outside of the box! I look forward to seeing what adventure awaits him next, and am hopeful we have many more opportunities to work together.
Rob Loschiavo
VP, Pomp & Circumstance
Lucas has a strong grasp on the Canadian media landscape and knows how to effectively develop and execute an innovative communications strategy with clear deliverables and a results-driven approach. Lucas has his finger on the pulse on what's new and trending in the automotive industry which has made him an excellent learning resource for my team. I look forward to continuing to work on exciting, creative, and innovative projects/campaigns with him.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in automotive communications who knows how to create added value for both his employer and fellow employees.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in communications who knows how to create added value for both his employer and fellow employees.
Testimonials
Jodi Lai
Editor-in-Chief, AutoTrader
Lucas is organized, easy to work with, great at listening to feedback, and very cooperative. He also brings a great sense of relatability and humour to his work.
Yuri Tereshyn
The Straight Pipes
Lucas has helped us more than anyone at any other automotive manufacturer by making sure we have access to the latest and greatest Mercedes-Benz vehicles for review and providing great opportunities like filming with the Mercedes-Benz Driving Academy. Of all of the PR departments we currently work with, Lucas best understands new media such as YouTube which has helped us get millions of views with the vehicles he has provided for us.
Andrew McCredie
Journalist. Author. Podcast
I've worked with Lucas on a number of occasions over the past years and have always been struck by not only his professionalism, his organizational skills and his attention to detail, but also by his genuine and very kind character. He is attentive, responsive and just plain old-fashioned smart, so it is always a pleasure to work with him. I look forward to doing more of the same in the future.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
David Booth
Senior Writer, Driving.ca
I worked with Lucas for a number of years while he was the public relations officer at Volvo Canada. He proved eager to solve issues, proactive in anticipating my informational needs and willing to take special requests up the management chain in order to gain his company an advantage. Methinks that's the very definition of public relations. I'd be more than happy to work with Lucas again.
Dani Roche
Forbes 30 under 30
I've known Lucas for a handful of years, and have always been amazed at his attention to detail, knowledge, and enthusiasm for everything he does! He is kind, thorough and collaborative, and he is always thinking outside of the box! I look forward to seeing what adventure awaits him next, and am hopeful we have many more opportunities to work together.
Rob Loschiavo
VP, Pomp & Circumstance
Lucas has a strong grasp on the Canadian media landscape and knows how to effectively develop and execute an innovative communications strategy with clear deliverables and a results-driven approach. Lucas has his finger on the pulse on what's new and trending in the automotive industry which has made him an excellent learning resource for my team. I look forward to continuing to work on exciting, creative, and innovative projects/campaigns with him.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in automotive communications who knows how to create added value for both his employer and fellow employees.
Tim Dimopoulos
MD, Auto News Canada
Lucas is a creative and responsive communications professional. He is very proactive in presenting newsworthy, engaging and relevant content for both consumer and b2b audiences. His ability to leverage his connections, knowledge of the companies he has worked for, and his understanding of the dynamics of the automotive industry also standout.
Sylvain Raymond
Directeur contenu RPM
J'ai eu l'occasion de collaborer avec Lucas depuis plusieurs années à travers l'industrie automobile. Lucas a toujours été professionnel et soucieux de bien répondre à nos besoins, il demeure un ambassadeur de choix pour toute marque ou produit.
Claudius Reinicke
Client Solutions, LInkedin
In my capacity as key account for the NAFTA region, I quickly learned that Lucas never hesitated to think outside of the box when it came to creating synergies within our multi-national company. I would highly recommend him to anyone looking for an expert in communications who knows how to create added value for both his employer and fellow employees.
Get in touch
Have a project in mind?
If you want to chat about a project or an idea — email me at diaslucas@hotmail.com
I can help develop your communications strategy, launch a new product, build a strong network of influencers & marketers, and provide media relations counsel in times of crisis.
Currently based in Toronto — available for remote-friendly or on-site work as of May.
Get in touch
Have a project in mind?
If you want to chat about a project or an idea — email me at diaslucas@hotmail.com
I can help develop your communications strategy, launch a new product, build a strong network of influencers & marketers, and provide media relations counsel in times of crisis.
Currently based in Toronto — available for remote-friendly or on-site work as of May.
Get in touch
Have a project in mind?
If you want to chat about a project or an idea — email me at diaslucas@hotmail.com
I can help develop your communications strategy, launch a new product, build a strong network of influencers & marketers, and provide media relations counsel in times of crisis.
Currently based in Toronto — available for remote-friendly or on-site work as of May.
